There's a version of the carrier alternatives conversation that starts and ends with price. GOFO is a more interesting story than that.
A hundred million packages delivered in 2025. 140+ hubs and delivery stations across 47 states. 9,200+ ZIP codes. Nationwide footprint, expedited last-mile, built from the ground up for e-commerce, not adapted from a freight model that predates it. It’s why they're now integrated into My Next Carrier.
Speed that doesn't cost what you think it does
The thing that surprises most shippers when they first look at GOFO is the speed profile. GOFO is built to balance speed and cost in a way that legacy networks make difficult: reliable access to 1-5 calendar day delivery that is often cost-prohibitive or outright unavailable from UPS and FedEx at competitive rates. For e-commerce brands where delivery speed is a conversion factor, that tradeoff usually looks a lot better on GOFO's side than people expect.
The delivery experience is different by design
GOFO's carrier philosophy leans into what's often an afterthought for national carriers: what happens after the label prints. Three picture proof of delivery. Three delivery attempts. Detailed daily tracking updates throughout transit. Those aren't features bolted on after the fact — they're part of a delivery experience designed for brands that care what their customers feel at the doorstep.
For DTC brands especially, this matters. Carrier performance doesn't disappear after checkout; it shows up in your customer service queue, your review scores, and your repeat purchase rate. GOFO's model acknowledges that.
How they run their business
GOFO operates with a high-touch sales and account management approach that treats shippers as partners rather than accounts. Direct access to decision-makers, rapid issue resolution, and the kind of relationship that doesn't require a support ticket to get an answer. That's not universal in this industry, and it's worth naming.
Why they're in My Next Carrier
We built My Next Carrier because the tools shippers have been using to evaluate alternatives are too slow and too generic. A six-month RFP built on standard rate cards doesn't tell you what GOFO would actually cost you on your lanes, with your ZIP mix and your average weights. It tells you what GOFO charges on average — which is a different, less useful number.
My Next Carrier rerates your historical package-level shipments against GOFO's real rate cards, ZIP coverage, and time-in-transit commitments. You get a ranked savings and service impact analysis in under 24 hours, free for shippers. When you're ready to engage, one click generates a carrier-ready data extract routed directly to the GOFO team.
If GOFO fits your volume and lanes, the analysis will show it. If they don't, it'll show that too.
Max Baehr, GOFO's Director of Partnerships, put it plainly: "The transition toward alternative carriers is well underway, and My Next Carrier is proving to be a primary catalyst. We've already seen significant momentum through the platform, and we look forward to deepening our work with ShipScience to provide shippers with more diverse, high-performing options like GOFO."
See how GOFO compares against your shipment history: shipscience.com/my-next-carrier
