A stylized logo with the letter M designed using a yellow and purple shape on the left side, followed by the black text MEDIA in bold uppercase letters on a white background.
A man with a beard smiles at the camera. He is wearing a gray t-shirt with a simple design on it. The background is plain white.

Anthony Robinson

Founder & CEO of ShipScience
Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious shipping processes. With a Bachelor of Science in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.

In 2003, Anthony founded Relectric.com, the first online marketplace for aftermarket industrial electrical parts. Managing logistics for Relectric.com as it scaled to over seven figures in UPS spend provided him with firsthand experience in overcoming complex shipping challenges. This invaluable experience ignited his passion for solving logistics problems and seamlessly transitioned into the creation of ShipScience in 2018.

Since founding ShipScience, Anthony has empowered numerous e-commerce businesses to navigate the complexities of parcel shipping through data-driven insights and innovative solutions. His leadership extends beyond ShipScience, having co-founded and exited Robly.com and served on advisory boards at Ciye and RESA Power, showcasing his commitment to driving corporate growth and enhancing operational strategies.  In 2023, Robinson authored the book Ship Smarter to help scaling businesses manage their logistics challenges.

Anthony is passionate about leveraging technology to streamline supply chains and improve customer experiences in the last mile. When he’s not strategizing shipping solutions, he enjoys connecting with industry leaders, exploring the latest trends in e-commerce and logistics, and spending quality time with his family.

Connect with Anthony on LinkedIn to learn more about his work and insights on optimizing shipping for e-commerce businesses.

Articles by Anthony:

June 6, 2023
Understanding Unit Fill Rate: How to Measure It and Why It Matters for E-Commerce Operations

Discover how unit fill rate drives e-commerce success by enhancing customer satisfaction and profitability. Learn key strategies and metrics to optimize fulfillment accuracy and boost your online business.

Read More
June 6, 2023
Understanding Lead Time: How to Measure It and Why It Matters for E-Commerce Operations

Master lead time in e-commerce to boost customer satisfaction and sales. Discover effective strategies for measuring, reducing, and optimizing order processing, inventory management, and shipping to stay ahead of competitors.

Read More
June 6, 2023
Understanding Days Sales of Inventory (DSI): How to Measure It and Why It Matters for E-Commerce Operations

Understand Days Sales of Inventory (DSI) in e-commerce to optimize inventory management and boost cash flow. Learn how to calculate DSI and implement strategies to reduce it effectively.

Read More
June 6, 2023
Understanding Cost Per Order: How to Measure It and Why It Matters for E-Commerce Operations

Discover how Cost Per Order (CPO) drives e-commerce success. Learn to calculate and optimize CPO with strategies and data analytics to enhance marketing ROI, reduce costs, and maximize your online profits.

Read More
June 6, 2023
Measuring Repeat Customer Rate and Why It Matters for E-Commerce Operations

Discover how measuring repeat customer rate can boost your e-commerce success. Learn key retention strategies, enhance customer loyalty, and drive sustainable growth with essential metrics and actionable insights.

Read More
June 6, 2023
Measuring Delivery In Full, On Time (DIFOT) and Its Significance for E-Commerce Operations

Discover how DIFOT (Delivery In Full, On Time) drives e-commerce success. Learn strategies and technologies to enhance customer satisfaction, optimize supply chains, and boost your bottom line effectively.

Read More
June 6, 2023
Measuring Stock Keeping Unit (SKU) Profitability and Its Impact on e-Commerce Operations

Optimize SKU profitability to boost e-commerce operations. Explore essential strategies, data analytics techniques, and inventory management tips to maximize profits, enhance online retail success, and make informed business decisions.

Read More
June 6, 2023
Understanding Order Cycle Time: How to Measure It and Why It Matters for E-Commerce Operations

Optimize order cycle time to enhance your e-commerce operations. Learn to measure and improve processing, inventory management, and shipping for increased customer satisfaction and revenue growth. Discover strategies today.

Read More
June 6, 2023
Measuring Demand Forecast Accuracy and Its Impact on e-Commerce Operations

Accurate demand forecasting is essential for e-commerce profitability. Discover how data analytics and machine learning enhance forecast accuracy, optimize inventory management, reduce costs, and boost customer satisfaction.

Read More
June 6, 2023
Measuring First Response Time and Why It Matters for E-Commerce Operations

Discover how optimizing First Response Time in e-commerce enhances customer support, boosts satisfaction, and drives sales. Learn best practices to improve FRT and elevate your business success today.

Read More
See what's hiding in your shipping data.
© Copyright 2026 ShipScience.com. All Rights Reserved. Terms of Use  |  Privacy
All other trademarks and copyrights are the property of their respective owners.
Visit us on
White LinkedIn logo with the word Linked in bold letters, followed by in inside a rounded square, all set against a light gray background.