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Anthony Robinson

Founder & CEO of ShipScience
Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious shipping processes. With a Bachelor of Science in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.

In 2003, Anthony founded Relectric.com, the first online marketplace for aftermarket industrial electrical parts. Managing logistics for Relectric.com as it scaled to over seven figures in UPS spend provided him with firsthand experience in overcoming complex shipping challenges. This invaluable experience ignited his passion for solving logistics problems and seamlessly transitioned into the creation of ShipScience in 2018.

Since founding ShipScience, Anthony has empowered numerous e-commerce businesses to navigate the complexities of parcel shipping through data-driven insights and innovative solutions. His leadership extends beyond ShipScience, having co-founded and exited Robly.com and served on advisory boards at Ciye and RESA Power, showcasing his commitment to driving corporate growth and enhancing operational strategies.  In 2023, Robinson authored the book Ship Smarter to help scaling businesses manage their logistics challenges.

Anthony is passionate about leveraging technology to streamline supply chains and improve customer experiences in the last mile. When he’s not strategizing shipping solutions, he enjoys connecting with industry leaders, exploring the latest trends in e-commerce and logistics, and spending quality time with his family.

Connect with Anthony on LinkedIn to learn more about his work and insights on optimizing shipping for e-commerce businesses.

Articles by Anthony:

May 9, 2023
4 Ways to Give Your eCommerce Customers a Memorable Unboxing Experience: Our Tips

The unboxing experience is vital for eCommerce businesses, fostering brand loyalty, differentiating from competitors, and driving organic growth through social sharing. By integrating personalized touches, sustainable packaging, and consistent branding, companies can enhance customer satisfaction, encourage repeat purchases, and attract new audiences. Explore strategies to create memorable unboxing experiences that elevate your business.

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May 9, 2023
How to Optimize Your Warehouse Layout for Order Fulfillment

Enhance your business's efficiency and profitability with our comprehensive guide on optimizing warehouse layouts for order fulfillment. Discover essential strategies for space utilization, advanced storage solutions, effective picking systems, and robust inventory management. Learn to avoid common mistakes and implement continuous improvement practices to significantly boost productivity, ensure workplace safety, and elevate customer satisfaction.

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May 9, 2023
Discover the Top 3 Proven Ways to Increase Revenue Per Visit

Boost your business growth by increasing Revenue Per Visit (RPV) with proven strategies. Discover the importance of RPV, understand consumer psychology, implement effective upselling and cross-selling techniques, enhance customer experience, utilize personalization, optimize pricing strategies, streamline sales processes, and build customer loyalty. Leverage data-driven insights and expert tips to maximize profitability and ensure sustainable success.

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May 9, 2023
Retailers Look to Ecommerce Fulfillment Providers for Last Mile Delivery

As ecommerce sales surge, retailers turn to fulfillment providers to master last mile delivery—the crucial step impacting customer satisfaction. This article explores last mile logistics challenges, tailored delivery solutions, and the benefits of outsourcing to specialized providers. Discover how these partnerships enhance delivery efficiency, boost customer loyalty, and drive business growth.

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May 9, 2023
A Eulogy for Black Friday: Saying Goodbye to an Era of Shopping Frenzy

Black Friday’s chaotic shopping frenzy in the United States is waning as consumers embrace e-commerce, sustainability, and support for local businesses. This article explores Black Friday’s origins, shifts in consumer behavior, environmental impacts, and the rise of alternatives like Small Business Saturday. Discover how holiday shopping is evolving into more responsible, ethical, and personalized experiences.

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May 9, 2023
How to Pick the Right Order Fulfillment Model: A Comprehensive Guide

Discover how to choose the ideal order fulfillment model for your business. This comprehensive guide covers in-house, third-party, dropshipping, and hybrid options, along with essential strategies for inventory management, warehouse location, shipping, and leveraging technology. Optimize your fulfillment process to enhance customer satisfaction and drive growth.

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May 9, 2023
Warehouse Buying 101: A Guide to Scalability

Unlock your business growth with our comprehensive guide to scalable warehouse buying. Discover essential strategies for selecting the ideal location, choosing between leasing or purchasing, negotiating favorable deals, and integrating advanced technology. Learn to optimize operational efficiency, anticipate future expansion, avoid common pitfalls, and implement best practices, ensuring your warehouse investment drives sustained long-term success.

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May 9, 2023
Shipping Methods Explained: Fulfillment as a Service (FaaS) Made Simple

Unlock the power of Fulfillment as a Service (FaaS) to streamline your e-commerce shipping. Discover how outsourcing fulfillment can save costs, enhance scalability, and improve customer satisfaction. Compare FaaS with traditional methods, learn to choose the right provider, and explore real-world success stories. Elevate your business operations and drive growth effortlessly with FaaS.

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May 9, 2023
How Supplement Companies Have Dominated eCommerce with 3 Simple Strategies

Supplement companies have surged in eCommerce by leveraging three key strategies: building brand identities, offering a diverse product range, and providing exceptional customer service. Driven by increasing health awareness and the convenience of online shopping, they utilize multi-channel marketing, personalized recommendations, and influencer partnerships to attract and retain customers, ensuring sustained growth and market dominance.

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May 9, 2023
Unlocking the Potential of the Fulfillment Innovation Wheel for Sustainable Fulfillment

Discover how the Fulfillment Innovation Wheel transforms sustainable fulfillment by optimizing nine key stages from sourcing to delivery. Enhance your supply chain's environmental and social impact while boosting customer satisfaction and reducing costs. Learn strategies, leverage technology, and overcome challenges to build a resilient, eco-friendly fulfillment process that benefits both your business and the planet.

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