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Anthony Robinson

Founder & CEO of ShipScience
Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious shipping processes. With a Bachelor of Science in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.

In 2003, Anthony founded Relectric.com, the first online marketplace for aftermarket industrial electrical parts. Managing logistics for Relectric.com as it scaled to over seven figures in UPS spend provided him with firsthand experience in overcoming complex shipping challenges. This invaluable experience ignited his passion for solving logistics problems and seamlessly transitioned into the creation of ShipScience in 2018.

Since founding ShipScience, Anthony has empowered numerous e-commerce businesses to navigate the complexities of parcel shipping through data-driven insights and innovative solutions. His leadership extends beyond ShipScience, having co-founded and exited Robly.com and served on advisory boards at Ciye and RESA Power, showcasing his commitment to driving corporate growth and enhancing operational strategies.  In 2023, Robinson authored the book Ship Smarter to help scaling businesses manage their logistics challenges.

Anthony is passionate about leveraging technology to streamline supply chains and improve customer experiences in the last mile. When he’s not strategizing shipping solutions, he enjoys connecting with industry leaders, exploring the latest trends in e-commerce and logistics, and spending quality time with his family.

Connect with Anthony on LinkedIn to learn more about his work and insights on optimizing shipping for e-commerce businesses.

Articles by Anthony:

May 25, 2023
Building and Managing Product Comparison Sites: A Comprehensive Guide

Discover how to build and manage a successful product comparison site with our in-depth guide. From selecting the right niche and conducting thorough research to designing user-friendly interfaces and integrating trustworthy reviews, we cover essential strategies. Learn effective marketing, monetization methods, and stay ahead with insights on scaling, legal compliance, and emerging trends for lasting online success.

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May 25, 2023
Creating and Managing Pre-Order and Backorder Systems: A Step-by-Step Guide

Boost your ecommerce success with our step-by-step guide to pre-order and backorder systems. Learn how to forecast demand, manage inventory, enhance customer satisfaction, and optimize cash flow. Discover best practices, essential tools, and real-world case studies to effectively implement these systems and drive your business growth. Maximize sales opportunities and ensure operational success.

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May 25, 2023
Managing Supplier Relationships and Inventory: Strategies for Success

Effectively managing supplier relationships and inventory is essential for success in today’s competitive business landscape. This article outlines key strategies, addresses common challenges, and presents best practices to optimize supply chain operations. Learn how strong supplier partnerships and advanced inventory management can boost efficiency, reduce costs, ensure sustainability, and give your business lasting competitive edge.

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May 25, 2023
How to Set Up Product Customization Tools for Your Business

Discover how product customization tools can transform your business by offering personalized experiences that boost customer satisfaction and loyalty. This guide covers the importance and benefits of customization, key implementation factors, types of tools, and best practices. Learn to enhance profitability, gain valuable insights, and differentiate your brand in a competitive market.

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May 25, 2023
How to Implement Cross-Selling and Upselling Strategies for Maximum Profit

Boost your business revenue with effective cross-selling and upselling strategies. Learn how to offer complementary or premium products to enhance sales and customer satisfaction. Discover best practices, leverage technology like CRM and AI, and measure success with key metrics. Explore case studies from Amazon and Starbucks to implement these techniques for sustainable growth and loyal customers.

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May 25, 2023
How to Set Up Order Tracking and Delivery Notifications

In today’s e-commerce landscape, reliable order tracking and timely delivery notifications are vital for customer satisfaction and trust. With over 80% of consumers valuing real-time tracking, businesses leverage email, SMS, and push updates to enhance transparency, reduce errors, and build loyalty. Implementing robust tracking systems ensures seamless operations and drives repeat business.

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May 25, 2023
How to Set Up Wholesale and B2B Sales Options

Unlock business growth with our comprehensive guide to setting up wholesale and B2B sales options. Learn the key differences, target market identification, pricing strategies, effective sales tactics, legal compliance, and order management. Discover tips to avoid common mistakes and leverage successful case studies. Stay ahead by embracing future trends shaping wholesale and B2B sales today.

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May 25, 2023
Implementing Geolocation-Based Pricing and Offers: A Step-by-Step Guide

Unlock the power of geolocation-based pricing and offers to boost your business! This step-by-step guide explores how leveraging customers' locations can personalize pricing, deliver targeted promotions, and enhance the buying experience. Learn to identify your audience, analyze data, create relevant offers, and implement strategies effectively, all while ensuring privacy and maximizing ROI.

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May 25, 2023
How to Create a Successful Building Product Configurator

Discover how to design a successful building product configurator by understanding your audience, leveraging the right tools, and optimizing user experience. Learn the benefits of customization, boost sales, increase customer satisfaction, and streamline production. Follow best practices for testing, integration, and promotion to maximize ROI and stay ahead with future trends in the configurator space.

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May 25, 2023
How to Set Up Product Personalization Options for Your Business

Discover how product personalization can set your business apart in a competitive online market. Learn to tailor products to customer preferences, boost sales, and foster loyalty by understanding customer needs, collecting valuable data, and choosing the right personalization software. Explore various personalization options, best practices, and avoid common mistakes to enhance your brand’s unique customer experience.

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