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Anthony Robinson

Founder & CEO of ShipScience
Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious shipping processes. With a Bachelor of Science in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.

In 2003, Anthony founded Relectric.com, the first online marketplace for aftermarket industrial electrical parts. Managing logistics for Relectric.com as it scaled to over seven figures in UPS spend provided him with firsthand experience in overcoming complex shipping challenges. This invaluable experience ignited his passion for solving logistics problems and seamlessly transitioned into the creation of ShipScience in 2018.

Since founding ShipScience, Anthony has empowered numerous e-commerce businesses to navigate the complexities of parcel shipping through data-driven insights and innovative solutions. His leadership extends beyond ShipScience, having co-founded and exited Robly.com and served on advisory boards at Ciye and RESA Power, showcasing his commitment to driving corporate growth and enhancing operational strategies.  In 2023, Robinson authored the book Ship Smarter to help scaling businesses manage their logistics challenges.

Anthony is passionate about leveraging technology to streamline supply chains and improve customer experiences in the last mile. When he’s not strategizing shipping solutions, he enjoys connecting with industry leaders, exploring the latest trends in e-commerce and logistics, and spending quality time with his family.

Connect with Anthony on LinkedIn to learn more about his work and insights on optimizing shipping for e-commerce businesses.

Articles by Anthony:

May 27, 2023
Direct Fulfillment vs Amazon Direct Fulfillment: A Comparison

Choosing the right order fulfillment model is critical for online business's success. Direct Fulfillment offers complete control and customization, while Amazon Direct Fulfillment provides access to Amazon's vast network and reduced costs. Understand their pros and cons, cost implications, and impact on customer experience to make an informed decision that aligns with your business goals.

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May 27, 2023
Exploring 3PL Fulfillment Technology Solutions for Ecommerce Businesses and Fulfillment Centers

Discover how 3PL fulfillment technology revolutionizes ecommerce logistics. From real-time inventory management and seamless order processing to advanced analytics and AI-driven solutions, these technologies enhance efficiency, scalability, and customer satisfaction. Explore top providers like ShipBob and ShipMonk, and learn how implementing 3PL tech can optimize your supply chain and drive business growth.

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May 27, 2023
Understanding the Differences and Uses of SKU, UPC, and Barcode for Your Ecommerce Business

Master ecommerce inventory management with SKUs, UPCs, and barcode technology. This comprehensive guide explains how these tools streamline operations, enhance accuracy, and boost profitability. Learn best practices for creating and managing identifiers, leverage advanced strategies like AI and IoT, and stay ahead with future trends to optimize your business performance and enhance customer satisfaction.

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May 27, 2023
Fulfillment Solutions in Dallas-Fort Worth, Texas: Finding the Right Fulfillment Center

Discover how to select the ideal fulfillment center in Dallas-Fort Worth, Texas to elevate your business. Explore key factors like strategic location, advanced technology, scalability, and cost-effectiveness. Learn about benefits such as faster delivery, improved inventory management, and enhanced customer service. Streamline your logistics and drive growth with the right partner.

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May 27, 2023
What Is Direct Fulfillment 3PL and the Ecommerce Order Fulfillment Process Steps

Discover how Direct Fulfillment and Third-Party Logistics (3PL) revolutionize Ecommerce order management. By outsourcing warehousing, inventory, and shipping to 3PL providers, businesses reduce costs, enhance efficiency, and scale seamlessly. Learn about the benefits, fulfillment processes, choosing the right 3PL partner, and future trends that drive customer satisfaction and operational success in today’s dynamic marketplace.

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May 27, 2023
9 Ways to Increase Average Order Value and Increase Ecommerce Revenue

Boost your ecommerce revenue with 13 proven strategies to increase average order value (AOV). Learn to analyze your current AOV, implement effective upselling and cross-selling, optimize user experience, offer compelling bundles, and leverage personalization and loyalty programs. Avoid common pitfalls and stay ahead with future trends to drive sustained business growth and profitability.

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May 27, 2023
Understanding Landed Costs and How They Affect Ecommerce Profitability and International Shipping

Master landed costs in ecommerce to enhance international profitability. Explore key components like shipping, customs, and insurance, and learn strategies to accurately calculate and reduce expenses. Understand how precise landed cost management protects profit margins and ensures competitive pricing, enabling your business to thrive in the global marketplace.

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May 27, 2023
How to Calculate Reorder Points for Ecommerce Inventory and 3PL Fulfillment

Master inventory management for ecommerce and 3PL by accurately setting reorder points. Prevent stockouts and reduce costs by analyzing sales trends, supplier reliability, and seasonal demands. Leveraging forecasting and automation ensures optimal stock levels, enhances customer satisfaction, and boosts profitability. Discover best practices and avoid common pitfalls to maintain a responsive, efficient supply chain.

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May 27, 2023
Preparing for Black Friday Cyber Monday: A Checklist for Ecommerce Business Owners

Prepare your ecommerce business for Black Friday and Cyber Monday 2023 with our essential checklist. Define clear goals, target the right audience, craft compelling promotions, and optimize your website for increased traffic. Boost sales through effective email marketing, social media strategies, influencer partnerships, and automated systems. Avoid common mistakes to ensure a successful and profitable shopping season.

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May 27, 2023
Understanding the Different Types of Inventory for Ecommerce Businesses

Master inventory management to boost your ecommerce success. Discover various inventory types—from raw materials to dropshipping—and learn effective strategies for ensuring product availability, reducing costs, and making informed business decisions. Explore essential tools and best practices to optimize your inventory processes, enhance customer satisfaction, and maintain a competitive edge in the dynamic online marketplace.

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