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Anthony Robinson

Founder & CEO of ShipScience
Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious shipping processes. With a Bachelor of Science in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.

In 2003, Anthony founded Relectric.com, the first online marketplace for aftermarket industrial electrical parts. Managing logistics for Relectric.com as it scaled to over seven figures in UPS spend provided him with firsthand experience in overcoming complex shipping challenges. This invaluable experience ignited his passion for solving logistics problems and seamlessly transitioned into the creation of ShipScience in 2018.

Since founding ShipScience, Anthony has empowered numerous e-commerce businesses to navigate the complexities of parcel shipping through data-driven insights and innovative solutions. His leadership extends beyond ShipScience, having co-founded and exited Robly.com and served on advisory boards at Ciye and RESA Power, showcasing his commitment to driving corporate growth and enhancing operational strategies.  In 2023, Robinson authored the book Ship Smarter to help scaling businesses manage their logistics challenges.

Anthony is passionate about leveraging technology to streamline supply chains and improve customer experiences in the last mile. When he’s not strategizing shipping solutions, he enjoys connecting with industry leaders, exploring the latest trends in e-commerce and logistics, and spending quality time with his family.

Connect with Anthony on LinkedIn to learn more about his work and insights on optimizing shipping for e-commerce businesses.

Articles by Anthony:

May 12, 2023
Understanding the Benefits of Full Container Load (FCL) Shipping

Discover the advantages of Full Container Load (FCL) shipping for transporting large quantities securely and cost-effectively. Learn how FCL offers exclusive container use, enhanced control, and significant savings over other methods. Gain insights on maximizing space, choosing the right carrier, and optimizing your supply chain to boost global trade and business efficiency.

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May 12, 2023
Understanding CIP (Carriage and Insurance Paid To)

Master international trade with our comprehensive guide to CIP (Carriage and Insurance Paid To). Learn how CIP Incoterms define seller and buyer responsibilities, ensure transportation and insurance coverage across all transport modes, and compare CIP with other terms like CIF and FOB. Gain insights on managing risks, negotiating effectively, and executing successful CIP shipments.

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May 12, 2023
Calculating the Total Cost of Ownership (TCO) for Your Business

Unlock financial clarity with our guide on Total Cost of Ownership (TCO). Learn to evaluate all costs—from acquisition to disposal—and uncover hidden expenses impacting your business. Discover strategies to reduce TCO, optimize budgeting, and make informed investment decisions. Enhance profitability and maintain competitiveness by mastering TCO analysis today.

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May 12, 2023
Achieving OTIF (On-Time In-Full) Delivery: Strategies for Success

In today’s competitive market, achieving OTIF (On-Time In-Full) delivery is crucial for customer satisfaction and brand loyalty. This blog explores effective strategies such as leveraging technology, fostering strong supplier relationships, implementing key performance indicators, and embracing continuous improvement. Mastering OTIF delivery enhances supply chain efficiency, reduces costs, and ensures your business stays ahead of the competition.

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May 12, 2023
Understanding KPI (Key Performance Indicator) and Its Benefits

Unlock business success with Key Performance Indicators (KPIs). This comprehensive guide explores the benefits of KPIs, various types, and how to set realistic targets. Learn best practices for tracking and reporting, aligning KPIs with goals, and leveraging technology for data-driven decisions. Enhance employee performance, improve ROI, and stay competitive by effectively implementing KPIs.

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May 12, 2023
Understanding the Basics of Air Waybill (AWB)

Unlock the essentials of the Air Waybill (AWB), a crucial document in air freight that contracts shipment details between shippers and airlines. Delve into its history, types, and importance in tracking, customs clearance, and logistics planning. Discover how precise AWBs ensure safe delivery, boost efficiency, prevent costly errors, and drive global trade through electronic documentation.

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May 12, 2023
Understanding the National Motor Freight Classification (NMFC) System

Discover the National Motor Freight Classification (NMFC) system, a crucial tool for classifying and rating shipments to ensure safe, efficient transportation and accurate shipping costs. Explore its history, key factors, common pitfalls, and how mastering NMFC can save up to 15% on your freight expenses. Optimize your shipping strategy today!

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May 12, 2023
Understanding the Importance of MABD (Must Arrive By Date)

MABD (Must Arrive By Date) is essential in today’s fast-paced business world, ensuring timely deliveries and enhancing customer satisfaction. By holding suppliers accountable, MABD reduces inventory costs and boosts supply chain efficiency through advanced technologies. Implementing MABD optimizes operations, fosters strong supplier relationships, and drives business success.

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May 12, 2023
Understanding the Benefits of Drop Shipping for Your Business

Unlock the potential of drop shipping for your online business. Learn how this retail model reduces costs, expands product offerings, and accelerates growth by eliminating inventory hassles. Discover benefits for small businesses, tips for choosing reliable suppliers, and strategies to navigate risks. Embrace drop shipping to scale efficiently and thrive in today's competitive e-commerce landscape.

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May 12, 2023
Understanding the Basics of Wharfage

Discover the essentials of wharfage fees—the charges for utilizing port facilities—and their crucial role in global shipping operations. Understand how these fees influence transportation costs, the factors determining rates, effective negotiation strategies, and cutting-edge technologies revolutionizing port management. Equip yourself with knowledge to streamline logistics and optimize operational expenses in the maritime industry.

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