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Anthony Robinson

Founder & CEO of ShipScience
Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious shipping processes. With a Bachelor of Science in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.

In 2003, Anthony founded Relectric.com, the first online marketplace for aftermarket industrial electrical parts. Managing logistics for Relectric.com as it scaled to over seven figures in UPS spend provided him with firsthand experience in overcoming complex shipping challenges. This invaluable experience ignited his passion for solving logistics problems and seamlessly transitioned into the creation of ShipScience in 2018.

Since founding ShipScience, Anthony has empowered numerous e-commerce businesses to navigate the complexities of parcel shipping through data-driven insights and innovative solutions. His leadership extends beyond ShipScience, having co-founded and exited Robly.com and served on advisory boards at Ciye and RESA Power, showcasing his commitment to driving corporate growth and enhancing operational strategies.  In 2023, Robinson authored the book Ship Smarter to help scaling businesses manage their logistics challenges.

Anthony is passionate about leveraging technology to streamline supply chains and improve customer experiences in the last mile. When he’s not strategizing shipping solutions, he enjoys connecting with industry leaders, exploring the latest trends in e-commerce and logistics, and spending quality time with his family.

Connect with Anthony on LinkedIn to learn more about his work and insights on optimizing shipping for e-commerce businesses.

Articles by Anthony:

May 27, 2023
Order Fulfillment: What It Is and Why It's Essential for Your Business

Effective order fulfillment is crucial for business success, encompassing receiving, processing, and delivering orders with precision. This article explores essential strategies such as in-house management, outsourcing, automation, and leveraging technology to streamline operations. Enhance customer satisfaction and trust by optimizing warehouse layouts, implementing quality control, and adopting innovative trends to gain a competitive edge.

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May 27, 2023
Debunking 7 Common Outsourcing and Fulfillment Myths

Discover the truth behind outsourcing and fulfillment with our latest blog post! We debunk seven common myths that hold small businesses back, revealing how outsourcing can reduce costs, provide expert support, and enhance efficiency. Learn how to choose the right partners and avoid common pitfalls to leverage these services for sustainable growth and success.

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May 27, 2023
7 Best Ecommerce Shipping Strategies for Small Businesses

Discover the top 7 ecommerce shipping strategies for small businesses. Learn how to optimize costs, select the right carriers, enhance customer satisfaction with free shipping and accurate tracking, and streamline operations through automation and 3PL partnerships. Master essential techniques to overcome shipping challenges, boost profitability, and foster long-term customer loyalty.

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May 27, 2023
A Comprehensive Guide to Kickstarter Fulfillment

Master Kickstarter fulfillment with our comprehensive guide. Learn essential strategies for inventory management, shipping logistics, and customs compliance to ensure your backers receive rewards promptly and efficiently. Discover how to select reliable fulfillment partners, manage communication, and overcome common challenges. Leverage technology and best practices to streamline your campaign’s fulfillment process and achieve Kickstarter success.

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May 27, 2023
A Simple Checklist for Starting Your Ecommerce Business

Launching a successful ecommerce business involves strategic planning, thorough market research, and identifying your target audience. Choose the right platform, design a user-friendly website, and set up secure payment gateways. Develop effective marketing strategies through SEO, social media, and email. Monitor key metrics and scale your business by expanding product lines and optimizing operations for sustained growth.

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May 27, 2023
The 10 Best Ecommerce Shopping Carts for Your Business

Choosing the right ecommerce shopping cart is essential for online business success. This guide explores the top 10 platforms, comparing key features like multiple payment options, shipping integrations, inventory and product management, customization, SEO, mobile responsiveness, and security. It also offers insights on selecting the best fit, migration steps, and optimization tips to boost conversions and enhance customer experience.

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May 27, 2023
Kickstarter vs Indiegogo: Which is the Best Crowdfunding Platform?

Choosing the right crowdfunding platform is crucial for your project's success. This comprehensive guide compares Kickstarter and Indiegogo, detailing their funding models, fees, supported project types, and success rates. Whether you prefer Kickstarter's all-or-nothing approach or Indiegogo's flexibility, discover which platform best suits your fundraising goals and maximize your campaign’s potential.

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May 27, 2023
Which Ecommerce Business Model Is Right for You?

Choosing the right ecommerce business model is crucial for online success. This article explores various models such as Direct-to-Consumer, subscription-based, dropshipping, and marketplaces, detailing their advantages and drawbacks. It provides guidance on selecting the best fit for your business, strategies for scaling, navigating legal issues, and insights into future ecommerce trends.

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May 27, 2023
Designing the Perfect Unboxing Experience

Unlock the secrets of an unforgettable unboxing experience that boosts customer loyalty and elevates your brand. Explore the importance of unique packaging, psychological triggers, personalization, and sustainability. Gain actionable strategies to differentiate your brand, enhance customer satisfaction, encourage social sharing, and stay ahead with future packaging trends.

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May 27, 2023
How Small Brands Can Compete in Contextual Commerce

In the digital age, contextual commerce empowers small brands to compete with larger players by seamlessly integrating purchasing opportunities into consumers' online experiences. Through personalized recommendations, strategic social media use, and authentic customer relationships, small brands can overcome challenges like limited resources, boosting visibility, sales, and loyalty. Mastering contextual commerce is key to their success.

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