A stylized logo with the letter M designed using a yellow and purple shape on the left side, followed by the black text MEDIA in bold uppercase letters on a white background.
A man with a beard smiles at the camera. He is wearing a gray t-shirt with a simple design on it. The background is plain white.

Anthony Robinson

Founder & CEO of ShipScience
Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious shipping processes. With a Bachelor of Science in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.

In 2003, Anthony founded Relectric.com, the first online marketplace for aftermarket industrial electrical parts. Managing logistics for Relectric.com as it scaled to over seven figures in UPS spend provided him with firsthand experience in overcoming complex shipping challenges. This invaluable experience ignited his passion for solving logistics problems and seamlessly transitioned into the creation of ShipScience in 2018.

Since founding ShipScience, Anthony has empowered numerous e-commerce businesses to navigate the complexities of parcel shipping through data-driven insights and innovative solutions. His leadership extends beyond ShipScience, having co-founded and exited Robly.com and served on advisory boards at Ciye and RESA Power, showcasing his commitment to driving corporate growth and enhancing operational strategies.  In 2023, Robinson authored the book Ship Smarter to help scaling businesses manage their logistics challenges.

Anthony is passionate about leveraging technology to streamline supply chains and improve customer experiences in the last mile. When he’s not strategizing shipping solutions, he enjoys connecting with industry leaders, exploring the latest trends in e-commerce and logistics, and spending quality time with his family.

Connect with Anthony on LinkedIn to learn more about his work and insights on optimizing shipping for e-commerce businesses.

Articles by Anthony:

June 6, 2023
Measuring Pageviews per Visitor and Why It Matters for e-Commerce Operations

Master pageviews per visitor to enhance your eCommerce performance. Learn to measure engagement, optimize navigation, and boost conversions with effective strategies and essential analytics tools.

Read More
June 6, 2023
Measuring Average Time on Site for E-Commerce Operations: Why It Matters

Discover why average time on site is crucial for e-commerce success. Learn how this metric enhances user engagement, identifies website issues, and boosts conversions to drive more sales and revenue.

Read More
June 6, 2023
Measuring Unique Visitors: Why It Matters for E-Commerce Operations

Discover why measuring unique visitors is crucial for e-commerce success. Learn key metrics, effective tools like Google Analytics, and strategies such as SEO and content marketing to boost your online business growth.

Read More
June 6, 2023
Measuring Website Traffic: Why It Matters for E-Commerce Operations

Measuring website traffic is vital for e-commerce operations. Learn essential metrics, leverage Google Analytics, and strategically optimize your website to enhance user experience and boost conversions.

Read More
June 6, 2023
Understanding the Stock-to-Sales Ratio: How It Can Help Improve Your E-Commerce Operations

Understand the stock-to-sales ratio and its impact on e-commerce. Optimize inventory management, improve sales forecasting, and boost profitability with key strategies and modern technology. Start maximizing your operations today.

Read More
June 6, 2023
Understanding Sell-Through Percentage: How to Measure It and Why It Matters for E-Commerce Operations

Master sell-through percentage to optimize your e-commerce inventory and boost sales. Discover how to measure, analyze, and leverage this key KPI for smarter business decisions and increased profitability.

Read More
June 6, 2023
How to Measure Perfect Order Rate and Why It Matters for E-Commerce Operations

Learn how Perfect Order Rate (POR) drives e-commerce success by ensuring accurate, timely deliveries and enhancing customer satisfaction. Discover strategies to effectively boost POR and improve your business operations.

Read More
June 6, 2023
Measuring Lost Sales for E-Commerce Operations: Why It Matters and How to Do It

Accurately measure lost sales in e-commerce with effective strategies and data analytics. Identify revenue gaps, reduce cart abandonment, and enhance customer experiences to optimize operations and drive business growth.

Read More
June 6, 2023
Measuring Order Status: Why It Matters for E-Commerce Operations

Discover why measuring order status is essential for optimizing e-commerce operations. Learn strategies for tracking orders, enhancing customer satisfaction, and boosting business performance with key metrics and real-time insights.

Read More
June 6, 2023
Measuring Customer Profitability Score: How It Matters for E-Commerce Operations

Discover how Customer Profitability Score (CPS) boosts e-commerce success. Learn to calculate CPS, identify profitable customer segments, and optimize marketing strategies to enhance profitability and drive sustainable growth.

Read More
Revolutionize your parcel shipping strategy.
Start your free trial
© Copyright 2025 ShipScience.com. All Rights Reserved.  Terms of Use  |  Privacy
All other trademarks and copyrights are the property of their respective owners.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram