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Anthony Robinson

Founder & CEO of ShipScience
Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious shipping processes. With a Bachelor of Science in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.

In 2003, Anthony founded Relectric.com, the first online marketplace for aftermarket industrial electrical parts. Managing logistics for Relectric.com as it scaled to over seven figures in UPS spend provided him with firsthand experience in overcoming complex shipping challenges. This invaluable experience ignited his passion for solving logistics problems and seamlessly transitioned into the creation of ShipScience in 2018.

Since founding ShipScience, Anthony has empowered numerous e-commerce businesses to navigate the complexities of parcel shipping through data-driven insights and innovative solutions. His leadership extends beyond ShipScience, having co-founded and exited Robly.com and served on advisory boards at Ciye and RESA Power, showcasing his commitment to driving corporate growth and enhancing operational strategies.  In 2023, Robinson authored the book Ship Smarter to help scaling businesses manage their logistics challenges.

Anthony is passionate about leveraging technology to streamline supply chains and improve customer experiences in the last mile. When he’s not strategizing shipping solutions, he enjoys connecting with industry leaders, exploring the latest trends in e-commerce and logistics, and spending quality time with his family.

Connect with Anthony on LinkedIn to learn more about his work and insights on optimizing shipping for e-commerce businesses.

Articles by Anthony:

May 27, 2023
Optimizing Your Ecommerce Solutions Checkout Page for Maximum Conversion

A high-converting checkout page is vital for ecommerce success, reducing cart abandonment rates and boosting sales. Optimize by incorporating trust signals, multiple payment options, and guest checkout to enhance user experience. Focus on simple, mobile-friendly design, fast load times, and streamlined processes. Implement retargeting and personalization strategies to secure more conversions and drive revenue growth.

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May 27, 2023
7 Essential Inventory Planning Tips for E-Commerce and Crowdfunding Merchants

Master inventory planning with seven essential tips for e-commerce and crowdfunding merchants. Optimize stock levels, accurately forecast demand, manage multiple sales channels, and leverage technology for streamlined operations. Reduce costs, prevent stockouts, handle excess inventory effectively, and boost profitability. Enhance customer satisfaction and ensure sustained business growth through strategic inventory management.

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May 27, 2023
How to Set Up Shipping Rates for Your Ecommerce Store

Master the art of setting shipping rates for your ecommerce store with our comprehensive guide. Learn to balance customer satisfaction and profitability by understanding various shipping methods, calculating accurate costs, and avoiding common mistakes. Discover strategies for offering free shipping, optimizing packaging, managing logistics efficiently, and leveraging tools to enhance your shipping strategy for business growth.

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May 27, 2023
What Is Shipping Insurance? An Overview of Coverage and Benefits

Protect your business from lost, damaged, or stolen packages with shipping insurance. This comprehensive guide covers the benefits, including financial protection and enhanced customer trust, explores carrier and third-party options, and offers tips for selecting the right provider. Learn how shipping insurance works, debunk common myths, and ensure reliable, secure deliveries to support your business growth.

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May 27, 2023
Subscription Box Shipping 101: Size, Durability, and Shipping Rates

Unlock the secrets to a thriving subscription box service with our Shipping 101 guide. Dive into vital aspects like optimal box sizing, durable packaging, and competitive shipping rates to ensure timely, intact deliveries. Enhance customer satisfaction and loyalty by mastering customization, sustainability, and cost-effective shipping strategies essential for your business success.

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May 27, 2023
Transitioning Your Brick and Mortar Shop to Ecommerce: A Step-by-Step Guide

Transform your brick-and-mortar business into a thriving ecommerce store with our comprehensive step-by-step guide. Discover the benefits of going online, choose the right platform, create a seamless storefront, and master effective marketing strategies. Overcome common challenges and leverage customer data to boost sales and ensure long-term success in the digital marketplace.

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May 27, 2023
The 8 Best Shipping Practices You Shouldn't Ignore: An Infographic Guide

Master the art of shipping with our infographic guide on the 8 best practices every business must follow. Learn how to optimize packaging, choose the right carrier, implement order tracking, ensure accurate labeling, embrace sustainability, reduce costs, leverage automation, and comply with international regulations. Elevate customer satisfaction and streamline your shipping process for lasting success.

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May 27, 2023
6 Tips for Successful Online Packaging Design

In the competitive digital marketplace, standout online packaging design is essential for shaping consumer perceptions and driving sales. It establishes a strong brand identity, evokes emotions, and differentiates products. Effective design principles, high-quality visuals, and responsive layouts enhance user experience. Continuous optimization and tailored strategies ensure your packaging captivates and retains customers, fostering loyalty and growth.

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May 27, 2023
Everything You Wanted to Know About Finding a US Fulfillment Center

Expanding your e-commerce into the US? Choosing the right fulfillment center is crucial. Discover essential factors like strategic location, advanced technology, cost efficiency, and scalable services. Avoid common pitfalls and leverage expert insights to enhance operational efficiency and customer satisfaction. Make informed decisions to ensure smooth operations and successful growth in the American market.

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May 27, 2023
Achieve Cost Savings by Utilizing a Fulfillment Company

Outsource your inventory and shipping to fulfillment companies to unlock significant cost savings. Reduce overhead, benefit from economies of scale, and enhance operational efficiency with expert-managed logistics. Focus on your core business, scale effortlessly, and leverage advanced technology for seamless order processing. Partnering with the right fulfillment provider drives profitability and supports sustainable growth.

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