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Anthony Robinson

Founder & CEO of ShipScience
Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious shipping processes. With a Bachelor of Science in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.

In 2003, Anthony founded Relectric.com, the first online marketplace for aftermarket industrial electrical parts. Managing logistics for Relectric.com as it scaled to over seven figures in UPS spend provided him with firsthand experience in overcoming complex shipping challenges. This invaluable experience ignited his passion for solving logistics problems and seamlessly transitioned into the creation of ShipScience in 2018.

Since founding ShipScience, Anthony has empowered numerous e-commerce businesses to navigate the complexities of parcel shipping through data-driven insights and innovative solutions. His leadership extends beyond ShipScience, having co-founded and exited Robly.com and served on advisory boards at Ciye and RESA Power, showcasing his commitment to driving corporate growth and enhancing operational strategies.  In 2023, Robinson authored the book Ship Smarter to help scaling businesses manage their logistics challenges.

Anthony is passionate about leveraging technology to streamline supply chains and improve customer experiences in the last mile. When he’s not strategizing shipping solutions, he enjoys connecting with industry leaders, exploring the latest trends in e-commerce and logistics, and spending quality time with his family.

Connect with Anthony on LinkedIn to learn more about his work and insights on optimizing shipping for e-commerce businesses.

Articles by Anthony:

May 27, 2023
Discover the Top 5 3PL Ecommerce Fulfillment Platforms

Discover the top 3PL ecommerce fulfillment platforms to streamline your order process and boost efficiency. Learn how third-party logistics can scale your business, reduce costs, and enhance customer satisfaction. Our guide analyzes leading providers, shares real-life success stories, and offers strategies to optimize your fulfillment operations for maximum profitability and growth.

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May 27, 2023
A Guide to Growing and Scaling Your Business: Part 1

Unlock your business’s potential with our comprehensive guide to growth and scaling. Learn to conduct SWOT analyses, evaluate financial health, and identify risks. Develop a robust strategy by setting clear objectives, analyzing competitors, and building the right team. Enhance your brand, optimize operations, and overcome common challenges to achieve sustainable success.

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May 27, 2023
A Comprehensive Guide to Growing and Scaling Your Business Part 2

Unlock the keys to growing and scaling your business with this guide. Learn to define clear goals, create a robust business plan, understand your target market, and build a strong brand. Explore effective sales and marketing strategies, leverage technology, manage finances, enhance operational efficiency, cultivate a positive team culture, and plan for sustainable, long-term growth.

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May 27, 2023
3 Strategies for Migrating Inventory to a New 3PL

Successfully migrating inventory to a new 3PL enhances supply chain efficiency, scalability, and customer satisfaction. This comprehensive guide explores essential strategies, including meticulous planning, selecting the right partner, managing challenges like technology integration and cost, and monitoring key performance indicators. Achieve reduced logistics costs and improved service quality by following proven best practices for a seamless transition.

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May 27, 2023
Unlocking the Key to International Brand Growth

Global expansion is crucial for brands to remain competitive in today’s connected economy. By entering new markets, companies can increase revenue, diversify their customer base, and boost brand awareness. Despite challenges like cultural differences and legal complexities, strategic planning and localization can lead to substantial growth and long-term international success.

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May 27, 2023
Is There Ever a Good Time for Ecommerce Brands to Switch 3PLs?

Navigating ecommerce growth often requires changing third-party logistics providers (3PLs) to stay competitive. This article explores when to switch 3PLs, highlighting signs like poor performance and high costs. It offers best practices for selecting a new partner, overcoming challenges, and ensuring a smooth transition. Ultimately, choosing the right 3PL enhances operations and boosts customer satisfaction.

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May 27, 2023
What Does It Mean When an Item Is Backordered?

Backorders occur when products are temporarily out of stock due to factors like unexpected demand spikes, supply chain disruptions, production delays, or forecasting errors. While they can frustrate customers and impact loyalty, effective communication and robust inventory management strategies help businesses minimize their effects, maintain customer satisfaction, and foster long-term trust.

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May 27, 2023
How to Migrate Your Ecommerce Inventory to a New 3PL

Migrating your ecommerce inventory to a new 3PL provider can enhance service quality, reduce costs, and expand fulfillment capabilities. This comprehensive guide offers a step-by-step roadmap for evaluating logistics, choosing the ideal partner, preparing and executing the transition, overcoming challenges, and leveraging technology to ensure a smooth, efficient migration that supports your business growth.

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May 27, 2023
Creating a Robotic 3PL Fulfillment Roadmap for Success

Discover how integrating robotics into 3PL fulfillment can revolutionize your logistics operations. Learn essential steps for creating a strategic roadmap that enhances efficiency, reduces costs, and boosts productivity. Overcome implementation challenges with expert insights and leverage advanced technologies to stay competitive in the evolving supply chain landscape.

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May 27, 2023
How to Successfully Switch 3PL Fulfillment Centers

Switching to a new 3PL fulfillment center can transform your e-commerce business. Our guide outlines the benefits, including improved performance, cost efficiency, and expanded reach. Learn key factors to consider, such as technology integration and service quality, and follow our step-by-step process to ensure a smooth transition. Optimize your order fulfillment for greater efficiency and profitability.

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