Understanding SurePost Rates and How to Get the Best Value

May 20, 2023
Written by
Anthony Robinson
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Understanding SurePost Rates and How to Get the Best Value

If you're an eCommerce business owner looking to save money on shipping costs, SurePost could be the solution you've been searching for. In this article, we'll break down what SurePost is and how it works, the benefits it offers to eCommerce businesses, and how you can determine if it's the right choice for your shipping needs. We'll also examine the key factors that influence SurePost rates and offer tips on how to negotiate lower rates with carriers, optimize packaging, and utilize best practices for maximum savings.

What is SurePost and How Does It Work?

SurePost is a shipping service offered by UPS that utilizes the United States Postal Service (USPS) for the final leg of delivery. With SurePost, UPS handles the initial part of the delivery process, picking up packages and transporting them to a USPS facility near the recipient's address. The USPS then takes over and delivers the package to its final destination.

This partnership and handoff between the two companies allow for cost savings for both businesses and customers. UPS saves money by utilizing the USPS's network for the final delivery, while customers enjoy lower shipping rates.

In addition to cost savings, SurePost also offers convenience for customers. With the USPS delivering the package to the final destination, customers can expect delivery on Saturdays and to PO boxes, which are not typically serviced by UPS. This expands the reach of UPS's delivery network and provides more options for customers to receive their packages.

Another benefit of SurePost is its eco-friendliness. By utilizing the USPS's existing delivery routes, SurePost reduces the number of delivery trucks on the road, resulting in a smaller carbon footprint. This aligns with UPS's commitment to sustainability and reducing its environmental impact.

The Benefits of SurePost for eCommerce Businesses

One of the biggest advantages of using SurePost for eCommerce businesses is the cost savings it offers. Since SurePost is a collaboration between UPS and USPS, it is typically less expensive than traditional UPS or USPS services.

In addition to cost savings, SurePost offers eCommerce businesses other benefits, such as:

  • Access to a larger delivery network
  • More flexible shipping options, including shipping to P.O. boxes and military addresses
  • Enhanced package tracking capabilities

With SurePost, businesses can track packages easily through end-to-end tracking, which means monitoring packages from pickup to delivery. This level of visibility helps businesses identify and resolve any issues that may arise during the shipping process.

How to Determine if SurePost is Right for Your Shipping Needs

To determine if SurePost is the right choice for your eCommerce business, consider the following factors:

  • Package Size and Weight: SurePost has size and weight limitations. If you're shipping large or heavy packages, SurePost may not be the best option.
  • Delivery Speed Requirements: SurePost typically takes longer to deliver than other shipping services. If quick delivery is a priority, consider alternative options.
  • Destination: SurePost is ideal for shipping smaller packages domestically within the United States.
  • Cost: SurePost is often more affordable for smaller packages, but costs may rise with larger or heavier shipments.
  • Carrier Account: SurePost is a service offered by UPS, so you'll need a UPS account to use it.

By evaluating these factors, you can determine if SurePost aligns with your business's shipping needs and budget.

Key Factors That Influence SurePost Rates

SurePost rates are influenced by several factors, including:

  • Package Size and Weight: Larger and heavier packages incur higher rates.
  • Delivery Distance: The farther the package has to travel, the more expensive the rate.
  • Additional Services: Services such as insurance or signature confirmation can increase rates.
  • Seasonality: During peak shipping seasons like holidays, rates may be higher due to increased demand.

It's essential to plan ahead and consider these factors to manage and potentially reduce your SurePost shipping costs.

Tips for Negotiating Lower SurePost Rates with Carriers

If you're interested in using SurePost to save money on shipping costs, consider the following strategies to negotiate lower rates with carriers:

  1. Bundle Your Shipments: Consolidate your shipments to negotiate a volume discount.
  2. Sign a Long-Term Contract: Committing to a long-term partnership can lead to better rates.
  3. Optimize Your Packaging: Use smaller, lighter packaging to reduce size and weight charges.
  4. Compare Multiple Carriers: Research and negotiate with multiple carriers to find the best rates and services.

By implementing these tips, you can effectively lower your shipping costs and maximize your savings with SurePost.

How to Optimize Your Packaging to Reduce SurePost Costs

Optimizing your packaging is a crucial step in reducing SurePost shipping costs. Here are some strategies:

  • Use Smaller Packaging: Select packaging that fits your product precisely to avoid paying for excess space.
  • Choose Lightweight Materials: Opt for materials that are durable yet lightweight to keep shipping costs low.
  • Consolidate Packages: Ship fewer, larger packages instead of multiple smaller ones to benefit from bulk shipping rates.
  • Use Custom Packaging: Design packaging that minimizes empty space, especially for irregularly shaped products.

Implementing these packaging optimizations can lead to significant savings on your SurePost shipping expenses.

The Impact of Delivery Distance on SurePost Rates

The distance between the sender and recipient is the most significant factor influencing SurePost rates. Here's how delivery distance affects costs:

  • Longer Distances: Rates increase as the delivery distance grows.
  • Consolidate Shipments: Reducing the number of long-distance shipments can lower overall costs.
  • Volume Discounts: Taking advantage of volume discounts for longer distances can further reduce rates.
  • Alternative Carriers: For longer distances, consider using carriers that offer better rates for extended delivery ranges.

By understanding and managing the impact of delivery distance, you can better control your SurePost shipping costs.

Best Practices for Using SurePost to Save Money on Shipping

To maximize savings with SurePost, follow these best practices:

  • Plan Shipments in Advance: Organize your shipping schedule to take advantage of lower rates and avoid peak season surcharges.
  • Consolidate Packages: Combine multiple orders into a single shipment to benefit from bulk shipping rates.
  • Negotiate Lower Rates: Use the tips outlined earlier to secure better rates with carriers.
  • Optimize Packaging: Implement packaging optimizations to reduce size and weight.
  • Use Tracking Information: Monitor your shipments to ensure timely delivery and address any issues promptly.
  • Leverage Volume Discounts: Commit to a certain volume of shipments to negotiate better rates.
  • Utilize Shipping Software: Employ shipping software to compare rates from different carriers and choose the most cost-effective option for each shipment.

Real-Life Examples of Businesses That Have Successfully Used SurePost

Many eCommerce businesses have successfully utilized SurePost to save money on shipping costs. Here are a few examples:

  • Candle Retailer: A small business selling candles reduced their shipping costs by 50% by switching to SurePost.
  • Craft Supplies Store: By consolidating packages, optimizing packaging, and negotiating volume discounts, this business saved 40% on shipping costs.
  • Clothing Retailer: Leveraging SurePost’s partnership with USPS, this retailer improved delivery times and reliability, enhancing customer satisfaction.

Alternatives to SurePost and How They Compare

While SurePost is an excellent option for some eCommerce businesses, it may not be ideal for everyone. Here are some alternatives and how they compare in terms of cost and efficiency:

  • USPS Priority Mail: Offers faster delivery times and more reliable tracking compared to SurePost. However, it can be more expensive, especially for larger packages.
  • UPS Ground: Provides reliable delivery times and competitive rates but may not be the best option for shipping to rural or remote locations.
  • FedEx SmartPost: Offers lower rates than traditional FedEx services. However, delivery times can be slower, and tracking may not be as reliable.

Ultimately, it's important to weigh the pros and cons of each service and choose the one that best fits your business needs and budget.

Frequently Asked Questions About SurePost

Below are some frequently asked questions about SurePost:

Can I track my SurePost shipment?

Yes, you can track your SurePost shipment through the UPS website or app.

Can I use SurePost for international shipments?

No, SurePost is only available for domestic shipments within the United States.

How long does it take for SurePost to deliver a package?

The delivery time for SurePost varies based on the package's destination and the time of year. Generally, delivery takes 2-7 business days.

What is the maximum weight and size limit for a package shipped through SurePost?

The maximum weight for a package shipped through SurePost is 70 pounds. The maximum size limit is 130 inches in length and girth combined. Any package exceeding these limits will not be accepted for shipment through SurePost.

By understanding the ins and outs of SurePost, eCommerce businesses can make informed decisions about their shipping practices and save money on shipping costs.

About the Author

Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious processes. With a Bachelors Degree in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.
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