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Anthony Robinson

Founder & CEO of ShipScience
Anthony Robinson is the CEO of ShipScience, a pioneering company dedicated to helping e-commerce leaders optimize their shipping decisions, reduce costs, and automate tedious shipping processes. With a Bachelor of Science in Economics from Stanford University, Anthony brings over two decades of expertise in logistics, business development, and operational efficiency to the table.

In 2003, Anthony founded Relectric.com, the first online marketplace for aftermarket industrial electrical parts. Managing logistics for Relectric.com as it scaled to over seven figures in UPS spend provided him with firsthand experience in overcoming complex shipping challenges. This invaluable experience ignited his passion for solving logistics problems and seamlessly transitioned into the creation of ShipScience in 2018.

Since founding ShipScience, Anthony has empowered numerous e-commerce businesses to navigate the complexities of parcel shipping through data-driven insights and innovative solutions. His leadership extends beyond ShipScience, having co-founded and exited Robly.com and served on advisory boards at Ciye and RESA Power, showcasing his commitment to driving corporate growth and enhancing operational strategies.  In 2023, Robinson authored the book Ship Smarter to help scaling businesses manage their logistics challenges.

Anthony is passionate about leveraging technology to streamline supply chains and improve customer experiences in the last mile. When he’s not strategizing shipping solutions, he enjoys connecting with industry leaders, exploring the latest trends in e-commerce and logistics, and spending quality time with his family.

Connect with Anthony on LinkedIn to learn more about his work and insights on optimizing shipping for e-commerce businesses.

Articles by Anthony:

May 25, 2023
How to Implement Gamification Elements for Maximum Engagement

Unlock maximum engagement with our in-depth guide on implementing gamification elements! Discover how to seamlessly integrate badges, leaderboards, and rewards into your marketing, training, or educational programs. Learn the psychological drivers of motivation, design effective reward systems, and foster a collaborative community. Avoid common pitfalls and elevate your strategy for lasting success.

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May 25, 2023
Creating Gift Cards and Gift Certificates: A Step-by-Step Guide

Gift cards and certificates are essential marketing tools that boost customer loyalty, drive sales, and enhance brand awareness. Customizable and versatile, they attract new customers and encourage repeat purchases. Seamless integration with e-commerce and POS systems, combined with strategic promotions, ensures a successful gift card program that delivers valuable insights and increases revenue.

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May 25, 2023
How to Set Up Wholesale and B2B Sales Options

Unlock business growth with our comprehensive guide to setting up wholesale and B2B sales options. Learn the key differences, target market identification, pricing strategies, effective sales tactics, legal compliance, and order management. Discover tips to avoid common mistakes and leverage successful case studies. Stay ahead by embracing future trends shaping wholesale and B2B sales today.

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May 25, 2023
Implementing Geolocation-Based Pricing and Offers: A Step-by-Step Guide

Unlock the power of geolocation-based pricing and offers to boost your business! This step-by-step guide explores how leveraging customers' locations can personalize pricing, deliver targeted promotions, and enhance the buying experience. Learn to identify your audience, analyze data, create relevant offers, and implement strategies effectively, all while ensuring privacy and maximizing ROI.

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May 25, 2023
How to Set Up Custom Shipping Rates for Your Business

Discover how to set up custom shipping rates that enhance customer satisfaction and boost your online business's profitability. This guide covers the importance of tailored shipping options, various rate types, key factors to consider, data analysis, negotiating with carriers, avoiding common mistakes, and integrating rates with your e-commerce platform for seamless operations and competitive advantage.

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May 25, 2023
How to Create a Successful Building Product Configurator

Discover how to design a successful building product configurator by understanding your audience, leveraging the right tools, and optimizing user experience. Learn the benefits of customization, boost sales, increase customer satisfaction, and streamline production. Follow best practices for testing, integration, and promotion to maximize ROI and stay ahead with future trends in the configurator space.

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May 25, 2023
How to Implement a Customer Feedback and Review System

Unlock business growth with customer feedback. Discover how gathering and analyzing reviews boosts satisfaction, loyalty, and online reputation. Learn to implement effective feedback systems, leverage insights for product and service improvements, and stay ahead of competitors. Explore best practices, avoid common pitfalls, and utilize advanced technologies to enhance customer experience and drive sustained success.

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May 25, 2023
Creating Wish Lists and Registries: A Step-by-Step Guide

Transform your special occasions with our comprehensive step-by-step guide to creating wish lists and registries. Explore the benefits, from ensuring desired gifts to avoiding duplicates. Discover different types—including traditional, online, honeymoon, and charity registries—and learn best practices for organizing, budgeting, sharing, and managing your list. Receive meaningful, personalized gifts effortlessly.

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May 25, 2023
How to Set Up Product Personalization Options for Your Business

Discover how product personalization can set your business apart in a competitive online market. Learn to tailor products to customer preferences, boost sales, and foster loyalty by understanding customer needs, collecting valuable data, and choosing the right personalization software. Explore various personalization options, best practices, and avoid common mistakes to enhance your brand’s unique customer experience.

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May 25, 2023
How to Set Up Effective Abandoned Cart Recovery Strategies

Unlock e-commerce success by mastering abandoned cart recovery strategies. Understand key causes like unexpected shipping fees, complex checkouts, and security concerns. Implement effective solutions such as personalized email campaigns, retargeting ads, streamlined checkout processes, and tailored incentives. Boost your sales and enhance customer loyalty with these proven tactics.

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